Matt Stratford
Matt is an LA-based Marketing Manager working at the intersection of product, storytelling, and growth.
I'm a one-stop shop for solving growing companies’ marketing challenges, where I work in ambiguous environments to create unambiguous results.
Having honed my skills through years of managing tight budgets and extensive demands, I utilize freelancers, agencies, strategic prioritization, and creativity to drive substantial company growth.
In my current position, I lead all marketing initiatives for the depository institutions on CNote’s platform, where my work in demand generation, storytelling, inbound marketing, and product marketing has led to a 115% growth in partners on the platform.
Want to learn more? Let's connect and explore how we can work together.
Demand Generation
The Problem: CNote needed to rapidly expand its network of mission-driven financial institutions.
Action:
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Led top of funnel efforts to drive awareness and visibility. This encompassed orchestrating CNote's event efforts, hosting webinars (which averaged over 100 registrants), creating SEO optimized blog content, developing and testing ad content, and leveraging social channels to maximize reach.
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Created key collateral like case studies, powerpoint presentations, one-pagers, benefits packages, and press releases to cultivate warm leads for further development.
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Created targeted email nurture campaigns in Marketo. Leveraged Google Analytics and A/B testing to achieve an average 30% open rate and 7% click-through rate while continually optimizing campaigns based on data-driven insights.
The Result: A 115% expansion of CNote's partner base since 2022.
Storytelling
The Problem: CNote's investors didn't fully understand the impact their dollars were creating in communities.
CNote's bank, credit union, and CDFI loan fund partners lacked the resources to comprehensively articulate the difference they made for their communities.
Action:
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Headed CNote’s Impact Profile program, which told the stories of CNote's bank and credit union partners and articulated how they supported under-resourced communities nationwide.
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Stories highlighted how investor dollars create transformative impact with their investment in CNote.
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Managed marketing relationships with over 60 financial institutions, relaying storytelling opportunities
The Result: Publishing over 60 compelling stories on the impact of CNote’s work. Stories shared with corporate partners via quarterly reports to demonstrate investment outcomes.
Inbound Marketing
The Problem: CNote needed to bolster lead generation through effective inbound marketing strategies.
Action:
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Spearheaded CNote's SEO strategy, crafting over 10 comprehensive articles to propel long-tail keywords to prime search engine positions.
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Leveraged strategic industry alliances to produce compelling articles for credit unions, offering invaluable insights and directing them to targeted CNote landing pages.
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Conceptualized and refined landing pages for CNote's solutions and partnerships to optimize user engagement and conversion rates.
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Developed impactful case studies showcasing the tangible benefits of partnering with CNote.
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Pioneered the creation of six diverse webinars, each attracting an average of 80+ attendees.
Results:
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Successfully elevated five key keywords to the top three results on Google's Search Engine Results Pages (SERPs).
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Increased website traffic by 34%.
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Amplified leads originating from inbound sources by 18%
Go-To-Market Strategy
The Problem: FICS needed to launch a go-to-market strategy for it's new fitness studio.
Action:
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Created targeted buyer personas, defining FICS' ideal customer profiles to inform tailored marketing strategies.
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Conducted comprehensive market research on FICS' competitors, presenting detailed findings to the executive team. Leveraged insights to refine product positioning, effectively distinguishing FICS' offerings in the market.
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Developed a value matrix highlighting how FICS addressed specific pain points for each customer profile, emphasizing the unique value proposition of its offerings.
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Strategized and tested messaging aimed at showcasing FICS' unique offerings and driving traffic to the studio.
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Established self-service and channel model sales strategies to cater to individual consumers while simultaneously forging channel partnerships with prominent gyms and fitness studios.
The Results: Revenue growth of 36% and 43 new industry partnerships.
Companies I've worked With
CNote
Tesla Motors
New York Road Runners
